Introduction

• Humanitarian concerts locally, nationally and internationally.
• A humanitarian record company with single and CD publications.
• Sponsored by the trade industry and the business community ,
• Possibility for sale of the project as a reality TV concept world wide

Our End Poverty World Tour campaign, will contain artist from all over the world, including all kind of categories from international pop stars, from dancers to comedians. We plan that this world tour will start in Norway by the end of this year and then be travelling around the world, ending in New York City 2015. The End poverty campaign is a contribution towards fighting poverty and hunger in this world and how we in Human2015 can help to fight it. We will stress that all income from this our campaign will go to enhance and strengthen the MDGs efforts worldwide and our BOBO- projects.

The BAND AID concerts and Bob Geldof was able to raise 150 000 000 £ (1.8 milliarder kroner). In other words, there is a huge potential for charity in humanitarian concerts. To achieve our goal we will launch a world tour that goes from city to city, from country to country, locally, nationally and internationally.

First step

HUMAN 2015, was established in Oslo in the office of a Norwegian record company 24^th of October 2007. The initiative by HUMAN 2015 represents a worldwide network of strong and engaged people who are willing to work creatively, determinately and patiently to help other people out of poverty and to prevent ecocide. Human 2015 is a non-profit and non-political organisation that cannot allow this rough draft of history to be written without listening to the voice of the billions living in poverty. This is why we are here. This is why we must go to work. We all have a job to do, but this will depend partly on government leaders keeping their word and stand up for what  Millennium Summit promises to the world. Lise Lyseggen is our founder and President of HUMAN 2015. Lise is in charge of the day-to-day management of the HUMAN 2015 initiative, and the other members of Management as well as certain heads of other functions that reports to her.

Why?

Human 2015 believes that promoting peace, fighting poverty and to promote responsible management and utilization of the global environment goes hand in hand.

Environmental issues create a shortage of resources, and generate an even bigger strain on populations that are already struggling. According to the International Development Minister in Norway, Erik Solheim: “Difficult circumstances created by pollution may result in war” .Although climate change indicates that we have to focus on an environmental friendly development, the world keeps being divided in two; within and outside of the UN.

• It is important to create social equality, reduce infant mortality and improve maternal health by offering free universal primary education, free vaccines and health services, and promote gender equality and empower women. The UN Millennium Development goals number 2, 3, 4 and 5.
• To reduce infant mortality and combat HIV/Aids, malaria and other diseases by distributing medication to poor people and people in need. The UN Millennium Development goal number 6.
• Creating work and pride by employing local labour in the process of building the eco-city. By developing a city attractive to tourists, the eco-city may in time become independently sustainable even after the support from the BOBO project. The UN Millennium Development goals number 1, 7 and 8

How?

For us in the HUMAN 2015 initiative this means working together, through joint programmes, joint reporting and joint missions, pooling resources, or simply just delegating responsibilities to each other. In this way we will become more effective, and we will get more value for the poor for every dollar, every euro and every krone. We also have to focus more on results. As you are undoubtedly aware, fundraising for humanity must be one of our urgent priorities. We all know that financially help and support more than anything else improves our chances of building a better world. The HUMAN 2015's initiative also believes that we can reach United Nations Millennium Development Goals by pooling our different strengths and assets and strong partnerships with government, business and civil society. We can make a difference.

The group responsible for the planning and constructing of the eco-city will be proclaimed by local authorities. The group will be quality assured by a Norwegian support- and resource group. Furthermore, local contractors will build the city under the same conditions as mentioned before. All expenses will be covered by Human 2015 through:

• Humanitarian concerts locally, nationally and internationally.
• A humanitarian record company with single and CD publication.
• Sponsored by the trade industry and the business community
• The Norwegian government (All the UN countries, including Norway, have endorsed/signed an agreement regarding obtaining the UN Millennium Development goals. Human 2015 will therefore apply for financial support from the Norwegian government).

The BOBO project will be developed as an interdisciplinary project, philanthropically and financially anchored by national and international participants. Furthermore, the trade industry and the business community will get an excellent opportunity to put this in an appearance, as the whole world will be watching. The money raised will go to building, establishment and further development of the BOBO project. Every euro raised will be given account for on our webpage www.human2015.com

The purpose is to show how we practically can achieve the UN Millennium Development goal. In addition, we also hope to reach out to young people all over the world. The general public will be able to enjoy great music together with others as well as contributing to putting words into action through the HUMAN 2015 initiative.